In March every year, a new edition of the IBA Week will take place. This is a new concept, in which IBA students will have the opportunity to learn more about their minor and career possibilities. The Marketing Expedition covers one of these days and consists of going to marketing-related companies to make students understand what this field of interest contains. This committee works together with Asset | Marketing.
The tasks of the Marketing Expedition committee consist of inviting companies for the event and maintaining contact with these companies. The committee will create and execute a promotional campaign to get as many students to participate in the event as possible. Furthermore, the committee arranges the opportunity to go to a marketing company and creates a detailed program of the day to ensure that it will be a success.
Skills & Learnings
Acquisition, Promotion, Teamwork,
